Start Finding Happiness Today
Guiding Principles Counseling Services, LLC, a proud black and veteran owned and operated counseling practice, extends a warm welcome to all. Established on July 18, 2016, we are committed to the belief that people can change and must tap into their inner strength and moral compass to guide them toward change. Our aim is to provide a warm, compassionate, and nonjudgmental environment where clients can discuss their issues and concerns. We understand that it is not an easy decision to seek help and are committed to making quality mental health treatment affordable to all. We accept most insurance plans and offer a sliding scale for those who are uninsured or underinsured.
Services Provided
At Guiding Principles Counseling Services, LLC, we offer a range of counseling services to meet the diverse needs of our clients. These services include:
- Individual Counseling: The majority of our clients come to us for individual psychotherapy. We provide a safe and confidential space for clients to explore their thoughts, feelings, and behaviors. We work collaboratively with clients to develop new ways of thinking and challenge past patterns of old behaviors that are affecting them currently.
- Teen Counseling: We offer counseling services specifically tailored to the unique needs of teenagers. Our goal is to help teens navigate the challenges of adolescence and develop the skills they need to succeed in all areas of their lives.
- Couples Counseling: We provide counseling services for couples who are looking to improve their relationship. Our goal is to help couples communicate more effectively, deepen their connection, and resolve conflicts in a healthy and productive way.
- Family Counseling: We offer counseling services for families who are experiencing difficulties in their relationships. Our goal is to help families communicate more effectively, resolve conflicts, and build stronger, more resilient family bonds.
- Military Counseling: As a proud veteran owned and operated practice, we are committed to serving those who have served our country. We offer counseling services specifically tailored to the unique needs of military personnel and their families.
- Group Therapy: We offer group therapy sessions for individuals who are looking to connect with others who are experiencing similar issues. Group therapy can be a powerful tool for healing and growth.
- Teletherapy Services: We are excited to offer teletherapy services for clients who prefer to receive counseling from the comfort of their own home. Teletherapy allows clients to access our services from anywhere with an internet connection.
Appointment Availability
We offer day, evening, and weekend appointments to accommodate the schedules of our clients. We understand that it can be difficult to find time for counseling, and we are committed to making the process as convenient as possible.
About Me
Ella Mae Gray, M.A., LCPC, is a Cognitive Behavioral Therapist who is dedicated to helping her clients develop new ways of thinking, challenge past patterns of old behaviors, and facilitate the change process from within. She has a wealth of experience in motivating at-risk and resistant individuals, and values the input of her clients toward their treatment goals. Ella holds a Bachelor of Science in Criminal Justice/Psychology from Troy University in Dothan, Alabama, and a Master of Arts in Clinical Counseling Psychology from LaSalle University in Philadelphia, Pennsylvania.
Thank you for considering Guiding Principles Counseling Services, LLC for your mental health needs. We look forward to working with you to meet your therapy goals and improve your overall mental health and optimal functioning.
Overall Experience
The reviews for Guiding Principles Counseling Services are overwhelmingly positive, with all but one reviewer giving the highest rating of 5 stars. The reviewers praise the therapist, Ella, for being incredibly accommodating, supportive, and compassionate, creating a safe space for personal growth and effective therapy.
Office and Environment
The office is described as warm, inviting, and calming, with excellent patient care and a proactive approach to mental health goals. The availability of snacks, tampons, and other items is also mentioned as a thoughtful touch. Additionally, the presence of Teddy, the therapy dog, adds a welcoming element to the office.
Therapist Qualities
Ella is described as warm, friendly, and non-judgmental, with a natural ability to communicate effectively. Reviewers praise her ability to establish a strong rapport with clients, creating a sense of stability and routine. Ella is also credited with being direct, honest, and compassionate, with a talent for helping clients work through personal, mental, and emotional issues.
Consistency and Reliability
While a few reviewers mention that Ella has had to reschedule sessions due to family emergencies, the overall impression is that she is reliable and committed to her clients. One reviewer notes that Ella was distracted during a video call due to a sick daughter, but this is an isolated incident.
Cultural Sensitivity
Several reviewers praise Ella for her cultural sensitivity and ability to relate to the experiences of individuals from diverse backgrounds. As a Black-owned business, Guiding Principles Counseling Services is appreciated for its commitment to serving the mental health needs of the Black community.

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